Case Study: JK Cement & Dottt Hyperlocal AI

Created on 16 January, 2024 • Case Studies • 428 views • 1 minutes read

Discover how JK Cement revolutionized their dealer listings and customer engagement with Dottt Hyperlocal AI. This case study explores the transformative journey towards enhanced digital presence and optimized marketing strategies.

Introduction

JK Cement, a leader in the cement industry, recognized the need to optimize their dealer listings to enhance their digital presence, particularly on Google My Business. The primary goal was to drive organic footfall and enable dealers to reach more customers, along with gaining insights into how dealers handle incoming leads.

Pre-existing Situation

The pre-existing listings of JK Cement were not optimized, lacking in sub-category details, additional categories, descriptions, images, product uploads, additional info, and NAP (Name, Address, Phone) accuracy.

Specific Problems

JK Cement faced challenges with many reviews being unanswered, inconsistent visuals in brand listings, and no trackability of calls originating and being received by the dealers.

Implementation of Dottt Hyperlocal AI

Dottt Hyperlocal AI enhanced each dealer's digital visibility with customized profiles and specific location pages. The platform offered 24/7 customer interaction through Google Gemini AI-powered chatbots, Omni-Channel Chat, and integrated comprehensive E-Commerce functionalities within native environments.

Features of Dottt Hyperlocal AI Utilized

JK Cement utilized Dottt's features such as customized digital listings, NAP accuracy, automated response to reviews, AI-powered chatbots, multi-platform communication, data-driven insights, localized e-commerce integration, and unified branding across channels.

Outcomes and Benefits

The implementation led to enhanced online visibility and accuracy, increased customer engagement, seamless omni-channel communication, valuable analytics on customer interactions, increased sales and local customer footfall, and a consistent brand image.

Testimonials/Feedback from JK Cement

Love Raghav, AVP & Head - Brand & Digital Marketing at JK Cement, praised Dottt's AI-driven analytics for transforming their digital marketing approach and the tool's precision in audience targeting and performance measurement.

Conclusion

The case study demonstrates the transformative impact of Dottt Hyperlocal AI in enhancing JK Cement's digital presence and dealer management. The success story highlights the importance of AI-driven solutions in modern digital marketing strategies.